Brand Archetypes: An Experiment with the “Demeter”
Sarah Mirzaee NOA Consulting Group, Tehran, Iran Babu P George 1 Fort Hays State University, USA Abstract Branding possibilities driven by archetypes have not gained significant attention. Archetypes are the forms which the instincts assume to be constituting objects. These universal mental images set the patterns of behavior for our interaction with the world. The […]